Marketing of a certain item, brand, or company requires you to first introduce them to your prospective audience. The luxury of fast communication offered by the digital age is immeasurable. Social networking platforms such as LinkedIn, Email, WhatsApp, and several other digital mediums have made it super-fast and easy to reach out to people and connect with them. While digitization is fast becoming a popular networking medium, when it comes to marketing and advertisement certain old-school tricks are still in the game. Even though e-mails, social media posts, and messages have become a popular way of communicating, Business cards still hold the same significance. Your business card is not just any piece of paper, but it carries vital information that helps your customer get in touch with you.
Business Cards have a powerful impact on people which at times may not be possible with e-mails or any other electric form of exchanging information. There are several types of business cards such as color business cards, velvet business cards, matte silk business cards, etc., that are in use. These cards are not only a powerful tool to make your market presence felt to your customers, but also lend a personal touch which is usually lacking in e-mails and text messages.
Here are 5 reasons why using a business card still matters in the digital age:
- Creates An Impactful First Impression: When you go on a business meeting, the first impression you make is of extreme importance. You would not only want to convince the person you are meeting but also make them remember you. With so many competitors swarming the market, the best way to make this happen is to hand them a well-designed business card. The card with relevant contact details demonstrates credibility and professionalism. This could very well prove to be favorable for your business in the long run.
- Helps Build Your Brand: Branding is an important contributing factor for the success of any business. An effective business card helps you establish identity of your brand. You can use distinct colors, a creative design, a logo, or even a tagline on your business card to give it a striking appearance. You can also choose unique textures and shapes for your business card so that it stands out from the rest. These designs and patterns help people remember your brand and become familiar with it. Once more and more individuals start recognizing your product and brand and begin associating with it, your business is sure to become a success and draw more customers to it.
- Convenient: A strong business connection can help your company skyrocket to success. Even though much of business communication is carried out in digital space these days, the personal touch that a business card creates is extremely valuable. Whether you are attending a business meeting or are in a public space, there is no better or definitive way of meeting and greeting your potential customers. Therefore, in situations such as these, handing out a business card is an easy and convenient way of making people aware of your business. It is hassle-free and is way better than typing a mail to your prospective consumer. It also becomes easy for your customers to contact you at any time they want to.
- Portable: Unlike other means of advertisements like banners and posters, business cards are portable, hence easy to carry around. You can print a hundred business cards and still fit them in your pocket. Whether you are going for a meeting, travelling internationally, or casually hanging around, you can carry business cards easily and hand them to people whenever you want. These thin sheets of paper fit right in your customer’s wallet and they can pull it out and contact you whenever they feel fit.
- Affordable: Marketing and advertisement of products requires quite a large budget which is one of the biggest challenges faced by start-up firms. Printing of business cards is comparatively quite affordable and you can also customize them to promote your products successfully.
While there has been tremendous development of digital platform and technology for networking, the traditional ways of marketing such as using business cards will for sure have a wider and lasting impact on people.
